Digital Marketing

Searching for top digital marketing expert in India? I am an online marketing expert in Kolkata, India to plan and implement data driven marketing strategy efficiently. SEO, PPC as well as social media marketing are important processes to enhance online branding and reach your target audience.

PPC lets you buy traffic easily while SEO provides the leverage of Google algorithms to bring qualified traffic to your site. Studies have shown that in this highly wired era, customer journey is no longer linear, and they often follow a sightseeing tour and require at least 7 more times of the product or brand exposure before making the final decision of going with you and not with your competitor.

Digital Marketing

Digital marketing is not a single service but a package of search engine optimization (SEO), social media promotion, email marketing, SEO friendly and responsive website, and many others. As a freelancer, I have created this website to showcase how I can help you with Digital Marketing and reach your business goal.

Email Marketing

Personalization is key for strong relationship. With advance AI based marketing tools, achieving personalized communication has become easy.  As an online marketing consultant, I can filter your data, segment your audience and help create tailored subject line to reflect the recipient’s name and gender and tweak the content with personal information like clothing size, etc.(depending on the product or service details). To add further value, I can automate unique promo codes based on the user profile and orchestrate single campaigns to support multiple languages based on the demographics.

  • Increases brand relationship
  • Better customer support
  • Faster results

Social Media Marketing

Using social marketing prudently is the most crucial part of marketing as this is where your audience exists. Social page is one of the powerful mediums for online reputation management, however it should not be limited to only offers and to showcase new products and services, but also a platform to solve queries and give support. Adidas uses media platforms to support customization for its products. As a digital marketing expert, I can help create engaging experiences that inspire action – from joining your online community to buying your product/services to referring your brand to peers and social networks.

  • Increases brand and social image
  • Increases engagement with influencers
  • Tracking of customer behaviour is easier
  • Faster result

Content Marketing

Having an optimized site will not bring result if you do not back it with content that solves people’s queries and link to forums and articles for further discussion. Content marketing is the way of creating and promoting a brand through content such as blogs, infographics, ebooks and whitepapers, and many different marketing channels and devices.

  • Increases product and service awareness
  • Establishes brand image
  • Drives traffic

Search Engine Optimization (SEO)

Are your products and services easily visible in search results? SEO is a form of storytelling that needs creative insights, the results of which can be drawn and analysed through the Google Marketing Platform itself. As an online marketing consultant, I specialize in retracing your customer’s journey from awareness to contemplation to purchase by optimizing various other marketing channels.

Thus, link building is a powerful branding technique that also empowers the keywords in the search results. Though SEO is time consuming, once the keywords have been optimized, it provides a steady flow of traffic and conversion. Here are some key benefits of SEO –

  • Targeted traffic through intention-oriented keyword ideas
  • Building user interest
  • Higher conversion rates,
  • Long term branding strategy
  • Cost effective

PPC (Pay Per Click)

This again depends on the industry because highly competitive keywords entails more cost per clicks. Further, your need further skills to optimize the ads with choosing relevant demographic and audience personas. As customer behaviour change over time, only a highly skilled digital expert and seasoned account manager can build a viable CPC/PPC or Pay per Call strategy with a base budget from tracking results by experimenting with different ads and keyword ideas.

  • Increases Brand recognition
  • Faster results
  • Liberty to choose target audience
  • Immediate Return-On-Investment (ROI).

Now as we are done with the power of Digital Marketing, let’s discuss how I can help you –

  • Promote business and generate traffic from the target market
  • Rebranding organization/company
  • Social media promotion
  • Make it within the top 10 search results (Google)
  • Generate leads through Google Ads (PPC)
  • Generate leads through Facebook Ads (PPC)

Digital marketing encompassing SEO, PPC, email and social media marketing is not limited to just the acquisition part of the purchase funnel, but I also help track user experience which plays a major role in building stronger retention and deeper customer/brand relationships.

For more information about brand promotion and digital marketing visit my blog, and if you have any queries related to digital marketing or online promotion then don’t hesitate to call me at 8100084000 or leave a note in the message box.