SEO is a popular term these days. The concept of Search Engine Optimization has given ‘marketing’ a new edge. The business world has, therefore, embraced it dearly and the reason is – SEO successfully helps in raising both the quantity and quality of traffic to your website through organic search results. Through increased traffic as well as conversion rates, businesses get an opportunity of making high profits.
While an individual is typing a keyword in the search engine box, say Google, the latter has a crawler that goes about collecting information involving all the related content that can be found on the internet. The crawler then brings all this information (the 1s and 0s) back to the search engine to build an index. This index feeds through an algorithm to match the data of your query.
So, when the information is fed through the algorithm, how is it ensured that the name of your business appears on the top or among the topmost ones? That’s the job of SEO. The essentials of a good SEO to be followed once you have created a great website are:
The above-discussed points are however the ins and outs of basic SEO. The optimization techniques are ever-changing, and one needs to remain updated with them. With the basic techniques already applied, you need to move on to the advanced SEO techniques not only to attain your ‘rank achieving’ goal but also to sustain it.
Suppose that a business ranks #1 on the SERP. Does that ensure that a potential customer clicks on your link that has appeared on the result page? Certainly not. The rate at which visitors click on your page is termed as the click-through-rate (CTR). The CTR, in turn, depends upon two primary factors:
The title tag is the title that appears on the SERP of Google after an individual has searched a relevant keyword. The meta is the short description (about your page) that also appears on the SERP. It lies just below the title tag and the reader gets an overview of your page from that meta description. A meta description ideally has the primary keyword highlighted.
This is best done with internal links and backlinks from other pages. Internal links (usually the blue colored clickable words) influence Google rankings heavily. Backlinks are links that draw traffic from other websites to that of your own. To begin with, you need to find out the underperforming pages at first. With the set of keywords (in which you want to rank) at hand, place it in an online keyword tracker. It effectively reveals the keyword rank in your target country!
Today, there is an endless list of advanced SEO techniques. Practical experience, exposure to various issues and a continuous effort to grasp the updated tools and techniques, assuredly gives us an edge over many other professionals in the industry.