The Future growth of Digital Marketing

Digital marketing in India is becoming the main focus of doing business from traditional media.

In contrast, business practices in India until 2010 were largely driven by traditional marketing. Entrepreneurs simply did not want to abandon traditional marketing practices.

However, realizing the strengths of digital marketing, there have been changes in the marketing process itself. Traditional marketing has begun to spread to digital marketing.

Digital Marketing Career Opportunities & Scope in India

Career prospects in digital marketing have also begun to grow. The growth of career opportunities in digital marketing has led to the creation of many digital marketing institutions.

However, if your company does not have a digital presence today, you will miss out on customers who will be distracted by your competitors.

Companies in India have begun to realize that the future of digital marketing in India is no longer an additional strategy.

The gradual adoption of digital marketing strategies in companies naturally even increases employment opportunities. Boosting for you to make a digital marketing career.

Mushroom start-up companies are ready to offer digital marketing jobs to job seekers.

Digital marketing opportunities and a career in digital marketing will be discussed in the coming years. On the other hand, career opportunities in digital marketing are already being offered by huge companies in India.

Internet penetration in India lags far behind countries such as the United States and the United Kingdom.

According to the Cisco Visual Networking Index (VNI) report, by 2021, 829 million Indians (59 percent of the population) will use the Internet daily. Of more than 829 million, 79% will have access to the Internet through a mobile phone.”

Also, when people prefer Internet companies to traditional retailers, 90% of Indian brands spend more than 15% of their marketing budget on digital marketing. We hope that this data is enough for you to understand the great opportunity to choose digital marketing as a career in India.

The Career in Digital Marketing – Different Verticals

Digital career path marketing provides various opportunities. If you like programming, you can do web design or live the love of writing by becoming the author of the content. Other common verticals in digital marketing careers are SEO Analyst, Social Media Manager, You Tuber, Marketing Partner, etc.

You can even work as a freelancer on a project basis, become an entrepreneur, or even pursue a career in digital marketing in India if you understand some regional language, as marketing in rural areas and local languages is booming.

Let us introduce you to the most common profiles available in online marketing in India:

  • Web Developer & Web Designer

A web developer or designer is someone who is responsible for the coding, developing and maintaining websites. In other words, you can say that these are the people behind these amazing web pages that you browse the Internet. The role of a freelance web developer is one of the rising jobs in India for those who wish to build their career independently.

Requirements: Prior knowledge of languages such as JavaScript, HTML, CSS, PHP, .NET and CMS, such as WordPress, Magento, etc. is required. You can also work on a project basis or as a freelancer.

Salary: The average salary is Rs from 3 Lacs to Rs 5 Lacs per annum

  • SEO Analyst/Expert

SEO (Search Engine Optimization) professionals are responsible for driving traffic to a website by increasing the Google search ranking of your website.

They ensure that your web page is optimized for search engines, web, mobility and free from crawl problems.

You can work as a freelancer, as well as perform online tasks. SEO is the best career option for people seeking a good digital marketing career in India.

Requirements: A diploma course or online courses are required to become an SEO Expert.

Salary: The average salary is Rs from 2.5 Lacs to Rs 6 Lacs per annum

  • Social Media Executive or Social Media Manager

A social media manager or executive is a person who manages social media platforms such as Facebook, Instagram, Twitter, Pinterest, etc.

They closely monitor social networks and follow trends in social networks, coordinate their actions with the content and graphics team.

Requirements: The only requirement for this profile is a good knowledge of social networks and a creative approach.

Salary: The average salary is Rs from 3.5 Lacs to Rs 7 Lacs per annum

  • Search Engine Marketing (SEM) or PPC Expert

These people are responsible for those that are sometimes useless, sometimes useful, that you see while browsing the Internet.

These profiles are in great demand, as they generate many potential customers for the business. Key responsibilities include researching keywords for ad copies, managing ad groups, optimizing landing pages, creating analytics and reports, and coordinating work with a creative team for copying and ad graphics.

Requirements: SEM is a good career in digital marketing for those with an analytical mind. Good knowledge of social networking and a diploma course on Search Engine Marketing (SEM) from any recognized institute is eligible for the job.

Salary: The average salary is Rs from 3.5 Lacs to Rs 5 Lacs per annum

  • Content Writer & Content Marketer

If you have writing skills, then a content creator is the most suitable profile for you if you are looking for a digital marketing career in India. Remember that writing for the Internet is completely different from writing an essay or writing a book.

A content marketer is a person responsible for creating optimized and trending content, coordinating with the SEO team, keyword research and more.

You can also work on a project basis or as a freelancer.

This profile is hot as the demand for content has increased dramatically.

Requirements: The only requirement for this profile is good language proficiency and creativity in the process of thinking.

Salary: The average salary is Rs from 3 Lacs to Rs 5 Lacs per annum

  • Digital Marketing Manager

The digital marketing manager reviews all digital marketing develops strategies, generate traffic, monitors all of the above profiles.

In short, he or she is the head of a company’s digital marketing department or the head of a digital marketing agency.

Requirements: To achieve this position, you must have at least 7-10 years of experience, which is the goal of every specialist who is making a career in digital marketing in India.

Salary: The average salary is Rs from 7 Lacs to Rs 10 Lacs per annum

Well, we believe we have eliminated all your doubts about a career in digital marketing in India. If you are having more queries about this, then please let us know by leaving a comment below.


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